Conversion suite
Most operators still send the same message to the whole list and report on clicks. The conversion suite builds audiences from real player behaviour and reports on the only number that matters, which is deposits.
What you get
Segment on behaviour, trigger on intent, attribute to the deposit.
- Segments built on deposit history, recency, game preference and lifetime value
- Event triggers for first deposit, lapse, abandoned deposit and bonus expiry
- Holdout groups on every campaign so incremental lift is measurable
- Configurable attribution windows from one hour to thirty days
- Revenue per delivered message reported per segment and per market
How it works
- 01
Event pipeline
We connect to your platform and stream deposit, session and bonus events into the segment engine.
- 02
Audience build
Segments refresh on every event, so a player who deposits at midnight leaves the lapse audience immediately.
- 03
Trigger design
We map each lifecycle moment to a message, a cadence limit and a quiet-hours rule.
- 04
Measurement
Holdouts run continuously, so you always know what the programme earned above doing nothing.
What this moves
4.2x
Median return on send spend
31%
Lift in reactivated players
0.6%
Average opt-out rate
Run conversion suite on your own traffic
Bring the markets you are licensed in and the volumes you send. We will map the routes, the sender registrations and what conversion suite should be worth to your programme.