Deliver time-sensitive offers in milliseconds, capturing deposits before competitors. Direct carrier binds, licence-aware routing and guaranteed network priority.
Time-sensitive offers land in milliseconds, not minutes. Your free-spin drop and your deposit-match window reach the handset while the player is still on the sofa, ahead of every operator queued behind you.Explore
Direct carrier binds in 190 markets, scored every sixty seconds on latency and delivery receipt. When a route degrades we move your traffic before your players notice anything at all.Explore
Segment on real player behaviour, fire on deposit and lapse triggers, and attribute every message down to the deposit it produced. Reactivation stops being a guess.Explore
2.1B
Messages delivered a year
98.4%
Average delivery rate
190
Markets with direct binds
340ms
Median handset latency
Three programmes we rebuilt, with the numbers they actually moved. Every campaign runs a permanent holdout, so these are incremental figures rather than everything that happened to occur after a send.
Casino - Nordics
A tier-two operator was mailing its lapsed list monthly and getting almost nothing back. We rebuilt the audience on session recency rather than registration date and moved the send to a lapse trigger. Opt-outs held at 0.5%.
Sportsbook - LATAM
Match-day traffic was arriving after kickoff on aggregator routes. Direct binds in Brazil and Mexico cut median latency to 290ms and let the pre-match window actually function. Volume tripled without a delivery drop.
Casino - Canada
The operator could not tell which deposits SMS had earned, so the channel kept losing budget. Holdout groups and a seven-day attribution window settled it, and the programme took a permanent line in the plan.
01
We confirm the markets you are licensed in, map them to the right binds, and tell you honestly which sender registrations will be slow.
02
Deposit, session and bonus events flow into the segment engine so audiences reflect what players actually did, not what a nightly export remembered.
03
Lifecycle triggers, cadence caps, quiet hours and suppression rules are configured together, because the limits are part of the programme.
04
Holdouts stay on permanently. Route mix and message cadence are tuned against your own delivery and deposit data every week.
Guardrails live in the routing layer rather than in a campaign checklist, so the wrong message physically cannot leave the platform.
You tell us the markets you are licensed in. Anything addressed outside them is rejected at the routing layer, before it can leave the platform or reach a regulator's attention.
Every number carries the source, timestamp and exact wording of its opt-in. Exportable in full whenever a regulator or a player asks.
Local quiet-hours windows are enforced per market and per player timezone. A scheduled send simply waits for morning rather than going out at 3am.
Opt-out and help keywords are handled in the local language on every route, and suppression propagates across all your campaigns within seconds.
We had spent two years being told SMS could not be measured properly. Six weeks after the holdouts went in we had a number the board could not argue with, and the channel got its own budget line.
Geoff MoeransHead of CRM, tier-two casino groupMatch-day messaging was useless to us because it arrived after kickoff. The direct binds fixed the latency, and the pre-match window became the best converting slot we have.
Carolina ReisRetention Director, LATAM sportsbookThe part I did not expect to value was the guardrails. Knowing a campaign physically cannot go to a market we are not licensed in takes a genuine risk off my desk.
Anders FalkCompliance Lead, Nordic operatorNo. We verify your licence in every market before a bind is provisioned, and licence-aware routing blocks traffic to any jurisdiction not on your file. It protects your position as much as ours.
Sender registration is the long pole and it varies by market. A single European market is usually straightforward. Markets requiring short codes or local entity registration take considerably longer, and we will tell you which is which before you sign anything.
Yes. We stream deposit, session and bonus events in from most major platforms, and there is a documented API for anything bespoke. Segments refresh on every event rather than on a nightly batch.
Self-exclusion and cooling-off flags suppress a player from your file automatically and immediately, across every campaign. This is enforced by the platform rather than left to campaign setup.
Holdout groups run on every campaign, so you always have a control. Combined with deposit attribution you get incremental revenue rather than a click count, which is the only version of the number worth taking to a board.
Either. Most operators use the platform themselves with our team on hand, and some hand the whole programme over as a managed service. Pricing is the same and you own the data in both cases.
Tell SMSPro which markets you are licensed in and we will map the routes, the sender registrations and what the programme should earn.