Pricing built on delivered messages
A monthly platform fee covers the segmentation, automation and attribution tooling. On top of it sits a per-message rate set by the market you are sending into. Billing runs on carrier delivery receipts, so a message that never reached a handset never reaches the invoice.
Plans for one market, twelve, or all of them
Every tier carries the same delivery stack and the same enforcement layer. What changes is volume, how many markets get priority binds, and how much of the programme our team runs alongside yours.
Growth
From 1,900
EUR / month
For a single-market operator getting a real programme off the ground.
- Up to 500k messages a month
- Priority routes in 1 market
- Behavioural segments
- STOP, HELP and quiet hours
- Email support
Operator
Most chosenFrom 4,800
EUR / month
For multi-market operators running lifecycle messaging in earnest.
- Up to 5M messages a month
- Priority routes in 12 markets
- Full trigger automation
- Deposit attribution and holdouts
- Named account manager
- Consent ledger and audit export
Network
Custom
volume pricing
For groups running several brands across many jurisdictions.
- Unlimited volume
- All 190 markets
- Per-brand routing and reporting
- Dedicated binds and short codes
- Custom data residency
- 24/7 escalation line
Growth and Operator run month to month after an initial ninety days, which is roughly how long it takes for attribution data to be worth reading. Network plans are annual, because dedicated binds and short codes are provisioned in your name and cannot be handed back at thirty days.
What drives the message price
Three variables move the per-message rate, and none of them are hidden from you. The rate card lands before the contract does, broken down by market so you can model the programme yourself.
Destination market
Carriers price termination differently in every country, and a Brazilian handset does not cost what a Swedish one does. Your rate card lists each licensed market on its own line rather than averaging them into a single number that flatters the cheap routes.
Route tier
Priority binds reserved for time-critical traffic cost more than standard binds, because the capacity is held for you rather than shared. Most operators run bonus expiries and match-day sends on priority and leave the weekly newsletter on standard.
Volume band
Rates step down as monthly delivered volume rises, counted per market rather than across the whole account, so a mature European base does not quietly subsidise the rate you get in a market you have only just entered.
How the invoice is put together
- Billed on carrier delivery receipts, never on messages that failed at the handset
- Platform fee and message spend quoted as two separate lines on every proposal
- A per-market rate card issued before you send a single message
- Overage charged at your standard per-market rate, with no penalty multiplier
- Volume band reviewed at renewal rather than moved on you mid-contract
- Messages stopped by a licence guardrail are never charged
Every plan ships with the same guardrails
Compliance is not a tier. A single-market Growth account gets the identical enforcement layer as a group running eleven brands, because the alternative is selling an operator a cheaper way into trouble.
STOP and HELP
Opt-out and help keywords handled in the local language on every route, with suppression propagating across all of your campaigns within seconds.
Quiet hours
Local quiet-hours windows enforced per market and per player timezone, so a scheduled send waits for morning instead of going out at 3am.
Consent ledger
Source, timestamp and exact opt-in wording recorded for every number on your file, exportable in full whenever a regulator asks for it.
Licence guardrails
Traffic addressed to a market you are not licensed in is rejected at the routing layer, before it can ever leave the platform.
Billing questions, answered plainly
How is the message price set?
Per delivered message, priced by destination market and route tier. Your monthly platform fee covers the segmentation, automation and attribution tooling. We quote both lines separately so you can see exactly what you are paying for.
Is there a minimum contract?
Growth and Operator run month to month after an initial ninety days, which is roughly how long it takes for attribution data to be worth reading. Network plans are annual because they involve dedicated binds and short codes.
What happens if I exceed my volume?
Nothing breaks. Overage is billed at your standard per-message rate for that market, and we will move you to the right plan at the next renewal rather than charging a penalty.
Do you charge for undelivered messages?
No. You are billed on carrier delivery receipts only. Messages that fail at the handset or are blocked by a guardrail are not charged.
Still weighing a plan against the volume you actually send? Send the market list and we will price it properly.
Get a rate card for your markets
Tell us which markets you are licensed in and the volume you expect to send, and we will map the routes, the sender registrations and the per-message rate for each one.